Bangladesh’s beverage market is currently very competitive. Bangladesh has a hot climate, which causes people to be thirstier. As a result, they prefer soft drinks the majority of the time. In the first half of 1980, beverages dominated the Bangladeshi market. There were only two or three soft drinks on the market at the time. However, there are numerous beverages available in the market today. Some of them are well-known, while others are not. Bangladesh’s soft drinks industry, like that of other developing and developed countries, is growing in popularity. The number of businesses operating in this industry is growing. In addition, the market is expanding in size.

Soft drinks are consumed in large quantities by the majority of people in both urban and rural areas today. Many global brands are now competing with local brands to capture this market. Even when global brands (Coca Cola, Pepsi) are present, local brands (Mojo and Pran) are much more successful. Our soft drink industry employs some cutting-edge, effective, and ever-improving production and marketing techniques. Our people prefer low-cost soft drinks over high-quality soft drinks, despite the fact that quality is not their primary concern. On the basis of lower costs, local businesses compete with global brands. They are capturing the urban markets with a unique marketing strategy and offer.

They have a strong distribution strategy and price effectiveness in rural areas. Our local brands are more aware of our people’s psychology than global brands. As a result, they are performing much better in this area. Furthermore, local brands employ a technology-based production plant that focuses on mass production and order-to-stock operations. The success of these firms operating in this industry is also linked to skilled and lower-paid manpower, as well as innovative marketing projects.

Bangladesh Standards and Testing Institution (BSTI) is a government-run organization in Bangladesh that issues certificates and licenses for products that meet certain standards. The BSTI test is used to assess the overall quality of beverage products.

Under the BSTI Act 2018, the BSTI can also penalize any entity associated with listed food products if they have not followed the proper procedure and have not obtained the proper license. BSTI has its own inspectors to ensure that the standard mark provided by the BSTI is not being misused in terms of product quality. BSTI is also in charge of any trade marks that are being used illegally. Furthermore, in the event of any illegal activity as defined by the BSTI, the mobile courts will have the authority to punish through fines, imprisonment, material seizure, or establishment closure.

In Bangladesh, establishing a beverage plant necessitates the completion of a number of steps. A company must first be registered with the RJSC, and then general licenses such as the TIN, VAT, and Trade License must be obtained. The next step is to apply for and receive a factory license from DIFE.

First, the factory license must be obtained, followed by the approval of the building layout plans. Aside from the CCI&E’s Import Registration, a separate import license called a ‘Beverage Import License’ is required. Because it is an export-oriented industry, exporting beverages outside of Bangladesh necessitates an Export Registration Certificate. Other licenses are required, such as an Environment Clearance Certificate, a Fire License, and a Trade Mark. Furthermore, Mark Certification (CM License) will be required by BSTI. As a leading corporate law firm in Bangladesh, NetworkBD can undoubtedly assist its clients in establishing a business in this sector. The firm’s experienced company lawyers provide comprehensive legal services to their clients. Drafting a Memorandum of Agreement and a Letter of Intent for the proposed company; drafting Forms IX and XII, completing registration and obtaining TIN and VAT registration certificates IRC and ERC, Trade License, Work Permit, Factory License, ECC, Fire License, Trade Mark, CM License, and so on.

Starting a business in a foreign country is an unfamiliar experience, and the road ahead may be bumpy. This is where Network BD’s specialists can help you with starting a beverage business in Bangladesh. If you require any assistance or services, please get in touch today.